July 18, 2018

Soorma and Ant-Man and the Wasp Tuesday Box Office Collection.

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Soorma is very steady on Tuesday (5th day) as film has collected similar to that of Monday. There is just a drop of 5% which is fantastic hold. At places drop is even less.

Soorma after four days of decent trending has now hold fort on day 5. Film needs excellent trending from here on to survive at box office. As word of mouth is positive there is a chance of happening that. 2nd Friday has become extremely crucial now.

Sanju crosses Bajrangi Bhaijaan Lifetime Numbers. Chases PK and Tiger Zinda Hai.

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Sanju is rock steady in its third weekdays at Indian Box Office. Film has collected an approx 2.3 crore nett on 3rd Tuesday (19th Day). Thus, in process film has crossed Bajrangi Bhaijaan lifetime business in India to emerge as 5th Highest grossing movie in India.

Now Sanju chases PK and Tiger Zinda Hai collections. Sanju should able to cross both PK and Tiger Zinda Hai in its theatrical run in India. Dangal is out of reach now. 

July 17, 2018

Soorma and Ant-Man and the Wasp Monday (4th Day) Collection Report.

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Soorma is enjoying decent trending in Indian box office as result of Monday (4th day) are out. Film has reported a drop of 35-40% from Friday which is decent to good hold. Ideally film needed a better hold considering film showed decent trending through the opening weekend.

Soorma collected approx 2 crore nett on Day 4. Film total business after 4 days is approx 15.85 crore nett. Soorma first week business is now heading towards 20-20.5 crore nett mark. Film now needs a strong hold on 2nd Friday if it entitles any chance of emerging as successful at box office.

Sanju 3rd Monday (18th Day) Box Office Collection. Good Hold.

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As Sanju has entered into 3rd week and gone past 300 crore, it is now slowing down. Still, film is enjoying good trending. However, 3rd week trending is not on the level of 1st or 2nd week. 

Sanju has collected 2.6 crore nett on 3rd Monday (Day 18) as per estimates. Film registered a drop of 40% from 3rd Friday. Film total business now stands at approx 319.15 crore nett. Film is now on verge of crossing Bajrangi Bhaijaan lifetime business in India.

July 16, 2018

Zero First Look Poster featuring Katrina Kaif

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Presenting First Look Movie Poster of Zero featuring Katrina Kaif. Shah Rukh Khan has himself unveiled the first look of Zero on occasion of Katrina Kaif birthday.

Zero is one of the most awaited film of the year. Film is slated for Christmas release. Film is set to take hurricane start as it stars SRK in lead role. Apart from SRK and Katrina, it also stars Anushka Sharma in pivotal role.

Katrina Kaif First Look from Zero -

Sanju Third Weekend Box Office Collection. Very Good Again.

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Sanju has registered big growth again on 3rd Sunday (17th day) to put up a very good 3rd weekend at box office. Film registered a growth of around 20-25% on 3rd Sunday. Film collected an approx 8.5 crore nett on day 17.

Sanju total business currently stands at approx 314.9 crore nett mark. Film will cross Bajrangi Bhaijaan lifetime mark inside week three. Film lifetime collection is on track now to touch 345-350 crore mark. 

Soorma First Weekend Box Office Collection. Decent.

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Soorma has collected a decent 13.75 crore nett in first weekend at Indian Box Office. Film word of mouth is positive and trending is strictly decent.

Soorma has collected an approx 5.5 crore nett on Sunday (3rd day). Film registers a growth of 10% from Saturday which is limited. Film now needs to hold strong on Monday and then needs to sustain well through the weekdays.

July 15, 2018

Sanju 3rd Saturday (16th Day) Box Office Collection. Crosses 300 crores.

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Sanju has crossed 300 crore mark on 3rd Saturday (16th day) at box office India. Thus, it become 8th Hindi film ever and 7th Bollywood film ever to reach this magical mark. Also, Sanju become 2nd in 2018 to reach this landmark after Padmaavat.

Sanju has collected an approx 6.75 crore nett with a big jump of around 60% from 3rd Friday. Sanju total business currently stands at approx 306.15 crore nett. Film 3rd weekend collection is now heading towards 19-20 crore nett mark. 

Soorma and Ant-Man and the Wasp Second Day (Saturday) Collection.

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Soorma has shown big jump on Saturday (2nd Day) at box office. Film has shown growth in the region of 50-55% from Friday. This is despite film getting sandwiched between Sanju and Ant Man. Film initial word of mouth is positive and it is showing in its business collection.

Soorma has collected an approx 4.75-5 crore nett on day 2. Thus, film total business after two days is approx 8-8.25 crore nett. Film needs another big jump on Sunday to put up some respectable total for the opening weekend. Film Saturday occupancy was around 35-40% which is good considering the film face value.

July 14, 2018

Word of Mouth (WOM) Meter for 2018 (Bollywood or Hindi) Films only. Soorma Update!

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Word of Mouth (WOM) Meter - It is meter that will suggest whether theater going audiences has accepted a film or not. Whenever a film is released we will take feedback from audiences who have watched the film in theaters.

We will ask them to rate the film in scale of 10. Samples will be collected from metros and also from few interior towns of India. We will give a Word of Mouth rating in scale of 10 for each releasing upcoming film. If we have enough samples for a new film released we will update it in our section. 

However a new released initial word of mouth may vary with each passing day as more samples are collected. Hope you all dear readers like this new initiative and do give us more feedback on this so that we can have more inputs to make the model for stable in coming days.

Sanju 3rd Friday (15th Day) Box Office Collection. Solid Hold Again.

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Sanju has shown solid hold again on 3rd Friday (15th Day) at box office India. Film has registered a drop of 25% from 2nd Thursday which is very good hold. Anything equal or less than 40% is good.

Sanju has collected an approx 4.25 crore nett on day 15. Thus, film total collection currently stands at approx 299.4 crore nett. Film is now all set to enter magical 300 crore mark on day 16.

Soorma Friday (1st Day) Box Office Collection. Decent.

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Soorma has taken a decent start at box office India on opening Friday (first day). Start is good in Punjab whereas in rest of India it is average. Soorma now needs to show good growth through the weekend to put up a respectable opening weekend total.

Soorma has collected an approx 3.25 crore nett on day one. Film has registered an average occupancy of 25-30% for opening day. Film registered decent to good growth in Evening and Night shows and registered a good 45% occupancy.

Soorma is aiming for 14-15 crore nett for the first weekend. Anything less than that will be disappointment. Film will depend more on word of mouth. It will also need to hold strong on Monday and then to trend well for atleast 2 weeks to emerge as successful at box office.

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