Article 15 holds strong on 2nd Monday (11th day) and is on way to emerge as a HIT!

July 9, 2019

Article 15 holds strong on 2nd Monday (11th day) and is on way to emerge as a HIT!

Article 15 is one of the pleasant surprises of year 2019 so far. Film did start slowly on opening Friday but showed very good trending in first 11 days and on power of positive word of mouth is on verge of emerging as a HIT at box office.

Article 15 hardly registered any drop on 2nd Monday from 2nd Friday. Drop is just 20% which is fantastic. Any drop which is 40% or less is very good. Here it is just 20%. Film added a very well 2.1 crore nett approx. Film total stands at 48.3 crore nett approx.

Article 15 will touch 50 crore nett on 2nd Tuesday (12th day) now unless there is a cricket match which heavily impacts the film. Solid hold on 2nd Monday has ensured that film should touch 65 crore nett in India with an outside chance of even challenging 70 crore nett mark. That is more than enough for the film to be a Clean HIT. There is still a remote chance for film to emerge as a Super Hit and for that film needs an excellent hold on 3rd Friday against a big release in Super 30. 

Collection Breakup - 

Week 1 - 34.2 crore nett

Week 2 - 

Fri - 2.65 crore nett

Sat - 4 crore nett

Sun - 5.35 crore nett

Mon - 2.1 crore nett

Total - 48.3 crore nett

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