January 12, 2019

URI First Day (Friday) Box Office Collection Report, Fantastic Start!

URI - The Surgical Strike has taken a fantastic start at box office on opening day. Film is the first major release of the year and started the campaign with a bang.

URI has collected an approx 8.2 crore nett on day one (Friday). Datas are pouring in and actual may vary a bit.

URI started with 25% occupancy in morning shows on Friday. Film picked up in noon to report occupancy of 35% or so. Film picked up further from evening onward and registered an occupancy of 50% for rest of the day. Average occupancy all through the day is around 35-40%.

URI is carrying good reports as if now. However, real word of mouth will be out on Monday only. But again, considering the film face value, start is very good. Now hope that film shows very good trending through the opening weekend.

A good jump on Saturday and Sunday will ensure that if film shows even a decent hold on Monday, then it will emerge as a HIT at box office. Box office is slowly converting into content driven industry now. 

2018 is the most recent example of that. 2019 seems no different. Theater going audiences have woken up finally and will not tolerate any further crap and unpolished product now. If film is good, word of mouth spread like fire in today's time and audiences will give a thought to watch the film in theaters.

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  1. It looks like Vicky kuashal rocked uri and anupam botched himself and Prime Minister with him. Anupam was always a bit overrated anyway coming to underrated Vicky kaushal let's see uri crosses 1cr footfalls or not. If it does than he is a star but it's going to be really really tough

    1. 4.5 cr from a character actors movie is huge...Om Puri ya Naseer ki hai kya itni Aukaat...in fact abhi yo Sanjay Dutt n Sunny Deol n Govinda ki movies ka itna weekend collection bhi nhi hota..probably ur a congress supporter to it hurt u

  2. @admin Ankur...kya hua that bhai kal website Ko ? Ek bhi nahi post nahi aayi thi pure din ? Na uri ka review aaya aur na hi uski occupancy report ke bare me kuch aaya...kya hua that kal site Ko...pure din bas super 30 ka ek hi post aaya tha..

  3. Made on budget of 25 cr, movie is blockbuster as 2nd and 3rd day will witness 70-80 % occupancy and 40 cr is expected in weekend. Movie is exceptionally good and very strong WOM..Indian audience finally appreciating good cinema based on nationalism.

  4. Indians should always appreciate nationalistic sentiments... we need to embrace nationalism like Americans and Chinese

    Enough pandering to our neighboring country - let them ban us who cares we are the worlds truly rising superpower

  5. This should do 100 crores or more - every indian needs to watch !

    They need to rise up to nationalism

  6. modi sey video mangi actual surigcal strik ki, wo tu na mil ulta humain is movie ka lolpop dey diya. Pakistani tu pehly hi kehty yeah bollywood ki movie key sheer hain or is movie main modi ney wo hi karni ki kosish ki.
    poor modi.

    1. Pakistani spotted...hurt by surgical strike

    2. Pakistani spotted...hurt by surgical strike

  7. Shocking start! Did not expect this at all! 2019 starts with a bang! Hope the film sustains and becomes a hit. Content always wins!



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