June 14, 2018

Race 3 Advance Booking Report for Opening Friday. Good.

Race 3 is the biggest release of the season right now. Film boast of star cast in Salman Khan, Jacqueline Fernandez, Bobby Deol, Anil Kapoor, Daisy Shah and Saqib Saleem. Film is getting release in the festive time of Eid. Salman and Eid are synonyms to success and delivered many Blockbusters in the last decade. Hence, expectation are no different this time.

Apart from EID festive time, Salman is dominating the last decade at box office. Plus, his last release Tiger Zinda Hai literally smashed all opening record. Hence, star following of Salman is again at all time high. In addition Race is a well known franchise. Although Race 2 received mixed reactions from audiences but literally everyone raved about Race 1.


Coming to Advance Booking report of Race 3. Film is recording better advances for Saturday and Sunday than Friday. This is mainly due to Pre-EID factor as Muslim audiences will refrain from coming to theaters on Friday. As EID holiday falls on Saturday, we expect Muslim audiences to come to theaters from Saturday afternoon onward. Because of this, we expect Monday business to be in even upper level unless film absolutely collapses because of negative word of mouth that catches on Friday. That looks rarity considering Race is a action thriller franchise and people are eager to come to theaters.

As far as opening Friday (first day) is concerned, film has recorded an advances of 35% or so till last report. It is less than Salman Khan previous releases Tiger Zinda Hai or Sultan. Still there is more than 12 hours left till the start of first shows and hope that advance booking increases further. 3D format is registering better advances than 2D format. Also, wherever in single screens, advance booking is started, it is recording better advance booking than multiplexes. 

Going by the trend of advance booking so far we expect Race 3 to take 50% or more opening on Friday. Yes, it is lower than Tiger Zinda Hai but still much better than other recent releases. Plus, Race 3 is set to release in record screens and even with that occupancy film should do bumper business of Day 1.

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3 comments:

  1. Hey Ankur..pls also consider 5 days wkend for Sultan and 4 days wkend for TZH..R3 has standard 3 days wkend.

    ReplyDelete
  2. Why do we have to say that Muslims audience will come on saturday . We should not communilize everything. Rather we should say if FILM will be good it will see upward trend on Saturday and Sunday. Salman is not riding only on shoulders of Muslim. Below the par music is one of the main reason for low advance booking.

    ReplyDelete
  3. Right bro, no need to mentioned Muslim word. We all Indians will watch movie.

    ReplyDelete

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