August 21, 2017

Toilet: Ek Prem Katha 11th Day (2nd Monday) Collection Early Trends. Good Hold.

Toilet: Ek Prem Katha has shown good hold on 2nd Monday (11th day) at box office as early trends for the day is coming in. This augurs well for rest of weekdays, as film is chasing Rowdy Rathore lifetime collection now.

TEPK has opened to around 15% occupancy in Morning shows today. After that film registered growth in Noon to record occupancy of around 18-20%. Film further picked up in Evening shows and as per latest registering occupancy of around 25-30%.

Occupancy Report of TEPK for 2nd Monday (Samples only) - 

Morning - 15% (2nd Fri - 17-18%)
Noon - 18-20% (2nd Fri - 21-22%)
Evening - 25-30% (2nd Fri - 31-32%)

When samples of 2nd Monday are compared to 2nd Friday then there is minimal occupancy drop of around 15% or so. However, ticket prices on 2nd Monday are lower and hence, business drop will be more. 

Early trend suggest, TEPK 11th day collection is heading towards 2.5-3 crore nett mark. These are very early estimates from limited samples we have right now and actual may vary. Plus, major reports from interiors and single screens are awaited. 

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