June 9, 2017

Jab Harry Met Sejal Releases 4th August, 2017. August Gets Much Better Now!

Jab Harry Met Sejal starring Shah Rukh Khan and Anushka Sharma film is now confirmed for release on 4th August, 2017. This is absolute mature decision by makers to pre-pone the film and avoid clash with Toilet: Ek Prem Katha. This has come as respite for trade and hope that they enjoy a rocking August now.

Earlier Imtiaz Ali directed movie was slated to clash with Toilet. But now makers have decided better to release it a week earlier. Good part is film will get partial Monday holiday on occasion of Raksha Bandhan now. Plus, if content works then film will further get benefit of Independence Day Weekend on 2nd Monday. Yes, screening might be reduced in second week, but by then film had a healthy total at box office.

Good part of the news is all in trade, be it distributors or exhibitors all are happy. Exhibitors are now gearing up for August month as there will be two back to back big releases. Hope now film has enough content which will drive audiences to the theaters this August.

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