November 9, 2016

Ae Dil Hai Mushkil 12 Days Box Office Collection. Crosses 100. Rock Solid.

Ae Dil Hai Mushkil is remaining rock solid in its box office collection in second weekdays also. Film has added around 2.55 crore nett on 2nd Monday (11th day) and further 2.35 crore nett on 2nd Tuesday (12th day) at box office. 

Film on 2nd Monday registered a drop of around 40-45% from 2nd Friday. Drop is acceptable considering film is mainly performing in multiplexes, where ticket prices fall significantly in weekdays. Drop on 2nd Tuesday from 2nd Monday is just around 8% which is fantastic hold.

Thus, ADHM has crossed 100 crore nett mark in 12 days flat. Film total collection currently stands at approx 102 crore nett. Film is now a Clean Hit. ADHM is now racing towards 110 crore nett mark. Film lifetime collection is trending towards 115 crore nett which is good total considering all the factors.

Collection Breakup - 

1st Week - 80.15 crore nett.
2nd Weekend - 16.95 crore nett.
2nd Monday - 2.55 crore nett.
2nd Tuesday - 2.35 crore nett.

Total - 102 crore nett.

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