October 31, 2016

Ae Dil Hai Mushkil Sunday (3rd Day) & 1st Weekend Box Office Collection.

Ae Dil Hai Mushkil has collected an approx 9.2 crore nett on Sunday (3rd Day) at box office. Thus, film reported a big drop on day 3 which is mainly due to Diwali puja. ADHM got affected big time with a drop of around 30% from previous day. Yesterday our early trends reported a drop in the region of 25%, but actual are even higher than that.

ADHM first weekend collection now stands at approx 35.6 crore nett. However real weekend benefit starts today that is Monday (4th day). Today and tomorrow (Tuesday) film should do well and main Diwali benefit will come. How much the bigger jump it will see today and hold it will see on tomorrow will decide the fate of the film in coming days. So, let's be positive as ADHM business so far is good.

Collection Breakup -

Friday - 13.3 crore nett.
Saturday - 13.1 crore nett.
Sunday - 9.2 crore nett.

Total - 35.6 crore nett (approx).

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