October 29, 2016

Ae Dil Hai Mushkil Saturday (2nd Day) Collection Update - Morning and Noon.

Ae Dil Hai Mushkil is performing slightly better on Saturday (2nd day) at box office in multiplexes. However occupancy is poor in single screens which is a concern. Film main business driving force will be from multiplexes from here on now. Still so far performance is extremely good considering pre-Diwali phase.

ADHM has opened to 50% occupancy in Morning shows (samples from multiplexes only). Film has picked up further in Noon to record occupancy of around 60% which is excellent. Film should further pick up in Evening and Night time as tomorrow is Sunday. Film is least affected from pre-Diwali phase as it is mainly performing in high end plexes. Trend in recent years suggest high end plexes gets least affected in pre-Diwali.

Occupancy Report of ADHM for Saturday (Samples only) - 

Morning - 50%
Noon - 60%

Stay tuned for more updates through the day!

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