April 20, 2016

Non Festive Releases of Big Three Khans. An Analysis.

The Big Three Khans of Bollywood namely: Aamir Khan, Salman Khan and Shah Rukh Khan have been ruling Indian Box Office for more then two decades now. There is no question on that. They are the pioneers of film industry for more than 20 years and still going super strong. But however with rise of new stars and FAN not doing as expected at box office, questions are raised on their stardom. Many are asking if they are getting benefit of Holiday releases only? How will their film fare when they are released on Non-Festive times.

First I want to make one thing very clear. When Khan film is ready for release, not only they, even distributors and more importantly exhibitors want their films to release in festive time. Nobody is stopping others from releasing on festive period. For example most recently Bajirao Mastani is clashed with Dilwale in festive period and won hands down because of good content over the later. So, there is no question that only Khan have booked and dominated the festive periods.

Ok, now coming to the queries we have received in our inbox. How much a Khan film makes when released in non-festive time. So, here is the analysis.

In last 5 years time frame Salman Khan has 2 major releases in non-festive period out of total 8. That means around 25% of his films are released in non-festive period. Coming to Aamir Khan he had only 3 releases in last 5 years out of which 1 film released in non-festive period. That means around 33% films are in non-festive period. Coming to Shah Rukh Khan his only non-festive release is FAN which is just released in last 5 years. He had 7 major release in total in last 5 years and his non-festive release percentage is around 14%.

Note - We have considered last 5 years recent films that is from 2011 onwards.

Aamir Khan - 

1. Talaash (2012) - 

Budget - 45 crore.
Lifetime Collection in India - 93.8 crore nett.
Considering Average Ticket Price same as FAN - 130-135 crore nett.
Verdict - HIT.

Salman Khan - 

1. Ready (2011) - 

Budget - 45 crore.
Lifetime Collection in India - 121 crore nett.
Considering Average Ticket Price same as FAN - 190-195 crore nett.
Verdict - Blockbuster.

2. Jai Ho (2014) - 

Budget - 75 crore.
Lifetime Collection in India - 113.4 crore nett.
Considering Average Ticket Price same as FAN - 130-135 crore nett.
Verdict - Above Average.

Shah Rukh Khan - 

1. FAN (2016) - 

Budget - 105 crore.
Lifetime Collection in India - 100-110 crore nett [This is projection. Numbers will vary as day progresses and new trend emerges.]
Verdict - Awaited.

Looking at above equation myth is slashed that Khan films don't work in non-festive period. If it is so how Ready can be 2nd biggest grosser of 2011 and be a huge Blockbuster at that time. In fact it was among the highest grossers of all time at that time. If we take Average Ticket Price (ATP) of Ready same as FAN then in today's time it should collect around 190-195 crore nett. Yes, film get benefits in festive period but should work big in non-festive period also. 

As for others like Talaash, Jai Ho and now FAN they have got limited acceptance from audiences and hence the result. Talaash emerged as HIT and Jai Ho emerged as Above Average. Result of FAN will be clear by end of 3rd weekend.

Note - We have considered only EID, Diwali and Christmas period as major festive periods because of multiple Holidays.

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  1. Dear Ankur
    Thanks for a Great article

  2. Akki's movies are the best....considering the fact that most of his recent movies dont have universal appeal...like airlift and baby

  3. jo log FAN ko classic bol rahe h aur kah rahe ki box-office collection koi important nahi hota....to mai ub sab ko batna chahta hu ki har flop movie classic hui.....bombay velvet,joker,veer sab classic ki list mai h.....excuse nahi chalega...FAN biggest disaster ever...120cr investment 60 cr return

    1. Mr faridi u must understand fan movie totaly different from others movie like talaash got 2 actress and ready is masala movie thay are have song music and actress and jai ho also have song and actress music everything and 4week free run ......now come to fan no song no sex no music no actress and class with the jungle book so fan movie only 1man show only srk .and others thing indian bollywood movie thay want to watch with song love and ronance all this .....but i can tell u who have brain to watch movie he must say fan movie is good ....and srk acting rocks

  4. non holiday ho ya holiday Salman Bhai king hai box office ka aur pure India ka

    1. So with that logic - Virat Kohli should be the greatest batsman of all time beating Sachin Tendulkar ?
      I assume Sachin was more consistent with his run scoring than any batsman in the world.

      Just like a single century can never judge the merit of the class batsman, similarly a single less commercial viable movie cannot judge SRK's merit.

    2. Saptarshi not single Back to Back

  5. satarshi pagal ko hospital lejao ... srk ka pankha band hogaya to sabko garmi se haklane ka rog suru hogaya

    1. The prob is you don't bother to be rational. You have one point agenda to demean SRK.

  6. a dekh srk ki aukat aur unke fans ki ......
    1.Chennai Express-2013-226cr..
    2.happy New Year-2014-205cr..
    4.Jab Tak Hai Jaan--2012--120cr..
    6.Don 2--2011--106cr..
    7.Rab Ne Bana Di Jodi-2008-86cr
    8.om Shanti Om--2007-79cr..
    9.My Name Is Khan-2010-72cr..
    10.Chak De! India-2007-67cr..
    6ote star ki 6oti 6oti collection ha ha
    srk ka baap Salman
    SALMAM TOP 10 HIGHEST grosser
    1.. bajrangi bhaijaan--- 322cr.
    2.. kick ----- 233cr.
    3.. prem ratan dhan payo--- 215cr.
    4.. ek tha tiger ---- 199cr.
    5.. dabangg 2----- 156cr.
    6.. bodyguard ---- 148cr.
    7.. dabangg --- 141cr.
    8.. ready --- 122cr.
    9.. jai ho --- 118cr.
    10.. hum aapke hai koun--- 70cr .
    Indian ki shan , indian ki jaan sabka ek hi Bhai Jaan one & only box office aur dil ka king khan salman khan ..
    Highest trp on TV.
    1... prdp
    2... bb
    3... 3 idiat
    4... bodyguard
    5.. CE
    6.. dabanggg .
    ha ha ha sher ke samne chuha chuha hi hota hai....
    ab aukat Pata chala tujhe chuha sharuk khan ha ha ha

    1. Srk films ki rating dekh aur salman films ki rating dekh, salman mass movies banata hai isloye jyada chalti hai, srk jyada content based banata hai like cha de aur mnik

  7. FYI Talaash was not a hit only average. Jai Ho was a disaster for distributors and only ready was a genuine blockbuster that too because of low budget and inflation. It was an awful awful movie. Despite everything goingagainst Fan it is still going to collect above 120 cr and become a clean hit as AT says. No other similar film will collect even half the lifetime. Eg. Neerja, Kahani, Paan Singh Tomar, MNIK etc... But hey your bhai won't do such films as he is only interested in Good Guy type films and South Remakes. He will not do experiment and try different genres. If he does that collection will he like Veer, Main or Mrs Khanna, God Tussi Great Ho and Marigold. So just shut up and mind your own work. Fan is a genuine film for us and it will be remembered over the years and SRK will get accolade.

  8. one of the best movie of srk.. thts why he called as baadshah of acting & king of bollywood...
    bahut se aise log h jo boycott kr rhe h.. to isse kya fark parrega srk ko.. kuchh fark ni parrega.. pura world iss film ki tareef kr rha h.. yaha tk ki jitni news channel h wo to pagal ho gye h srk k acting ko dekh k.. censor board ne to standing ovation diya tha iss movie ko dekh k... magar yahan bahut jahil log jo soch rhe h ki boycott kr denge to srk ki publicity & stardom khatm ho jayegi.. insha allah aisa kbhi ni hoga... srk u r the best...

  9. dear madzona plss don't cry bcoz jai ho ko agar tu disaster bolega to dilwale ko kiya maha disaster bolega bcoz dilwale se distributer ko jai ho bahut Jada lose hua Jake kisivi site pe check karle lakvag 50%... srk fans khud bolte hai aur muh ke bal girte hai ha ha ha, dabba hai dabba haklu ka pankha dabba ...

  10. Akshay Kumar is king of non festival
    Salman is a king of festival
    Shahrukh is a flop star
    Raaees vl be disaster too



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