February 20, 2016

Neerja Friday (1st Day) Box Office Collection, Good.

Neerja has collected a very well 4.7 crore nett on Friday (1st day) at box office. Numbers are good when one considers that film is made on a small budget of 20+ crores. Numbers look even better when one sees how film is released in limited screens across India. Plus, film has literally no face value except Sonam Kapoor. Also, film has received best word of mouth of the year as per our data and is even ahead of Airlift.

Neeraj started slowly in Morning shows on Friday which is very much expected considering all the factors and also being a working day. But word of mouth spread like fire and film showed glimpse on jump in Noon. However biggest jump came from Evening onward when film recorded occupancy of nearly 60% for Night shows. 

Film should start better on Saturday and we can expect bigger figures for day two. However another point is film may perform to potential on day two itself and hence may miss bigger jump on Sunday. Overall film has taken fantastic start and film might be the next clean Hit of the year after Airlift.

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