August 25, 2015

Singh Is Bliing Opening. Why Akshay Kumar Movies not Doing Well.

We have received lots of queries on Akshay Kumar and his films. 

Q. Why Akshay Kumar movies are not doing well at box office? Why Akshay Kumar films are not touching 100 crores despite good content? Will he bounce back?

A. Even trade is surprised that when newcomers film are crossing 100 crores at box office why Akshay's film not. 100 crore is not a benchmark now for big stars. Films like Tanu Weds Manu Returns which is released in normal period touched 150 crore nett. ABCD 2 which is released in Ramadan period which is considered dark phase crossed 100 crore nett mark. 

Coming to Akshay's film. According to trade expert there may be few reasons.

1. Quantity of films - Even newcomers like Varun Dhawan and Sidharth Malhotra do 2 films in single year nowadays. At most we can hear 3 films in a year. But that is not case of Akshay. He is still doing 4 films a year and hence, there is lesser gap between each of his releases. Hence, movie goers might skip few which is highly probable.

2. Quality of films - Even though Akshay has given good content films in Baby and Gabbar but in between that he has also delivered average content like The Shaukeens, Boss and rest. So, the trust factor is decreasing for him day by day. Audiences think before watching his films now. Even Brothers which is currently running has been rejected by audience which might have an impact on Singh Is Bliing. He needs to be consistent. That will happen when he will slow down on project and choose right script.

3. Promotion and Marketing - Many stars nowadays promote films even after one week of release. However in case of Akshay that is not so. He hardly promotes a film or looks least interest of promoting a film. Even in promotion he seems to doing the job of promotion for the sake of makers. He keeps himself busy in new projects even when a film is around the corner to be released. He needs to re-think his strategies.

4. Something Exciting. Few in trade have raised a question that Akshay is not doing something exciting project. Yes, he had delivered great performances in recent times and also done good films like Baby and Gabbar. But something unusual or unique film is also need of the hour. For e.g., Aamir Khan does a full blown commercial Dhoom 3 and then does a PK kind of film. Even Salman Khan does a full blown commercial Kick and follows it by Bajrangi Bhaijaan. Even Ajay Devgn is planning Shivaay which has raised curiosity level among audiences. Something in those lines will help again Akshay to bounce back big.

Q. What will be the Opening of Singh Is Bliing? Will Singh Is Bliing touch 20 crore nett on 2nd October?

A. Singh Is Bliing has everything on its plate to open big at box office. Film is releasing on one of the biggest single day of the year. Expectedly film should easily cross 20 crore nett mark on day one. Considering Brothers on 2nd day crossed 20 crore nett, it should be cakewalk for SIB on opening day.

But here comes few issues. Firstly Akshay Kumar is having moderate time at box office currently and expecting huge from his side will be expecting too much right now. Secondly his last release Brothers which is still running is rejected by public. Thus it might have some affect on SIB for sure. Also, gap between SIB and Brothers release is very less. If song promos are catchy in coming days then there might be curiosity among audiences to go to theaters. Let's wait and see. Trailer of the film is however received with mixed reviews.

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  1. if PRDP
    release screen count 5000
    and youth accept
    lifetime boxoffice collection?

  2. Thanks Ankur for a wonderful analysis :)

  3. Ur absolutely ri8. Now only akshay can save himself.

  4. i hope it will do 20 crore on day 1

  5. all critics including u are the against Akshay . Brother's business fall due to the critics. When a Akshay's flim release the come for downgrade the movie, they are not qualified critics the just act for the Khans

    1. I agree. Especially his last movie Brothers, critics unfairly came down hard on the movie. It was nowhere close to as bad as they made it out to be. In fact, it was a decent watch which deserved at least 100 crore.

  6. Film ki opening kewal actor pe depend nahi hoti. Actor , director , actress , banner , song , realese date r sabse imp film ka genere ye saari cheeje public ke hisab Se hoti he to film ki achchi opening milti he. 2009 Se 2011 tak akki ki kewal housfull movie hit thi Jo condition aaj he usse bhi bekar thi. Phir bhi housfull 2 r rawdy rathor ko achchi opening kyo mili. Kyoki dono comedy r Maas movie thi r gaane bhi achche the.Ab ranbeer kapoor ki bhi Roy ke baad bombe velvet ki opening dekh lo Iske hisab Se to uski aane vaali movie ki opening bhi bekar hona chahiye lekin tamasha imtiyaaz Ali ki he gaane bhi shayad achche hi honge to opening achchi hi milegi. Varun dhawan ki hskd k bad badlapur ne kam opening Lee kyoki aisi film bahut kam log dekhte he , abcd2 dance ki audience r frenchaise ki vajah Se bhi achchi opening mili. Akki to vaise hi kaam kar raha he jaise 2007 me pahle karta tha ya jaise kabhi saare actor kiya karte the. Ab yadi sik ke baad vo bhi saal me ek do film karta to vo bhi dusre actor ki tarah Hota. Usne thodi Na bola ki 4 film continue hit ho jaaye to uska compare dusro Se karo agre koi actor 4 film karega continue to 2 hit hogi r 2 flop ye bhi ho sakta he 1 hit ho r ye bhi ho sakta he ki sabhi flop ya sabhi hit. Ye uske kaam karne ka tarika he yadi kisi Se compare karna he to aisa actor dhoond k laao r usse compare karo. Yadi baby , holiday , gabbar jaisi movie kam kamai karti he to public bewkoof he Jo uski crap movie k karan achchi movie bhi nahi jaati. Agar apni buri film ko stardom ki vajah Se hit karana public ke saath cheating he public bhi itni bewkoof he khoosh hoti he bewkoof banke r use stardom ka naam deti he. Seedhi baat ye he ki yadi akki ki achchi movie bhi 100cr nahi kama rahi he to isme public ki galti he usko bewkoof ban k khoosh rahna he r happy new year jaisi film 200cr pahuchana he to bane bewkoof r hoye khush.

  7. Shahid kapoor r saif Ali khan bhi varun dhawan r sidharth Se bade actor he unki film bhi 100cr nahi kamati.

  8. Brother movie Se ladkiyaa door rahi isliye r 1st half bahut pakau he isliye flop hui. Varna imbd rating bho theek hi he.

  9. His movies do near 100 crores without good must (Gabbar) or without any music at all (Baby). Even Brothers had only one good song. Others superstars, except Ajay Devgan maybe, doesnt have it in them to do niche films without good music like Baby.

  10. His movies do near 100 crores without good must (Gabbar) or without any music at all (Baby). Even Brothers had only one good song. Others superstars, except Ajay Devgan maybe, doesnt have it in them to do niche films without good music like Baby.

  11. @Banani ganguli I don't agree with you. Even I'm an Akshay fan, I can't say much about other critics but here Ankur never criticises anyone unnecessarily. If an Akshay Kumar movie is good then it deseves to be praised and if it is bad then it deserves to be criticised. Addatoday is the most unbiased bollywood site I've come across.

  12. No one is against Akki i am Akshay Kumar Fan but reality is reality Akki give bad movies after two good movies therefore Multiplex audiences don't trust him.

    Singh Is Bling is expecting 20 crore + opening day collection because of 2nd October National Holiday and if songs will create buzz and becomes chart busters i saw some songs clip in trailer and that songs are looks good.



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