June 15, 2015

Hamari Adhuri Kahani First Weekend Collection

Hamari Adhuri Kahani has collected an average 16.25 crore nett in opening weekend at box office as per estimates. Film struggled to put up good numbers starting with day one. HAK on Sunday has collected around 6.25 crore nett which is much below expected level. Film hardly showed any major growth in business on day 3. Film started poorly on Friday. Did similar business on Saturday and registered limited growth on Sunday.

As film heads into weekdays it will struggle big time as word of mouth is extremely mixed. HAK is expected nearly to do business of at least in the zone of 20-25 crore nett. Film is short of that mark by few crores at least. 
There is significant release coming in next week in ABCD 2 and hence can't expect much from it from second week onwards, unless later word of mouth is extremely negative. Also, film will struggle hard to retain screens as Jurassic World, Tanu Weds Manu Returns and Dil Dhadakne Do are still running in theaters and audiences have lot of choices.

Collection Breakup - 

Friday - 5 crore nett.
Saturday - 5 crore nett.
Sunday - 6.25 crore nett (est).

Total - 16 crore nett (approx).

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