March 14, 2015

Dum Laga Ke Haisha 3rd Friday (15th Day) Collection, Steady

Dum Laga Ke Haisha is extremely steady in 3rd week also at box office. Film has collected around 60 lakh nett on 3rd Friday (15th day). Film registered a nominal drop of around 25% from previous day despite film going into 3rd week. There is an important release in NH10 this week, but that also didn't hamper DLKH to move ahead. Film total collection now stands at approx 21+ crore nett mark.

Film should show good jump on 3rd Saturday (16th day) and 3rd Sunday (17th day). Film will close in 25 crore nett before the end of week three and thus, will attain Hit status at box office. 
Film word of mouth is good and expect audiences to come again to put good numbers for the third week. We just can't predict lifetime numbers for the film as it is holding pretty well currently and might have a guess after the end of 4th week or so.

Collection Breakup - 

1st Week - 10.65 crore nett.
2nd Week - 9.9 crore nett.
3rd Friday - 0.6 crore nett (est).

Total - 21.15 crore nett (approx).

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