November 23, 2014

Happy Ending heading for a Sad First Weekend.

Happy Ending had a poor 2nd day (Saturday) at box office as film has registered mediocre 10-15% jump in collection from day one. What's more from early update of Sunday (3rd day) there is no major jump registered there also. Honestly there may be a 'Happy' in the title of 'Happy Ending' but film is now certainly heading for a 'Sad' opening weekend. In fact film horrific business have sent shockwave across the trade and every one is shell shocked. Even with negative review film should have at least garnered better opening. There is a big dent in star power of Saif Ali Khan and hope he does some introspection on it rather than keeping exhibitors bleeding.
Happy Ending two day total now stands at approx 8 crore nett mark. Film is heading for poor 13-14 crore nett first weekend which is just unacceptable. Even a low budget film with such wider screen release generally gets bigger opening than that. Anyways film first weekend is almost gone now as half a day is left. Let's see what's more is store for the film in coming weekdays.

Collection Breakup - 

Friday - 3.75 crore nett.
Saturday - 4.25 crore nett (est).

Total - 8 crore nett (approx).

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