September 26, 2014

Khoobsurat to Lead Daawat-e-Ishq and New Releases this Friday

There are plethora of new releases this Friday with getting a window of six days only as Bang Bang and Haider are set to release on 2nd October, 2014. Out of 7-8 releases 3 AM, Balwinder Singh... Famous Ho Gaya, Chaarfutiya Chhokare and Desi Kattey are some important ones. All have got limited screening but these four have better than the rest. 

Khoobsurat released last week to lead closely from Daawat-e-Ishq also last release and then the new releases this Friday as far as screen count is concerned. Both previous week releases getting the benefit of no major release. Although its role reversal as last week Daawat-e-Ishq was having bigger screening than Khoobsurat.

Both Daawat-e-Ishq and Khoobsurat needs to do as much as possible in coming days to recover their investment. Both film under-performed specially DEI as it had good star value and release size. With just 6 days to release these film needs to earn as much as possible as most of the screens will be taken away on October 2.

Coming to new releases, it will need miracle of sort to do significant business in 6 days only. Film will need terrific word of mouth may be in the level of Queen (2014) to do decent job. With such poor release date all the new releases are on suicidal mode and let's see whether any one of them can survive this suicidal attempt at box office.

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