September 12, 2014

Finding Fanny and Creature 3D First Day Collection Early Trends

Both new releases Finding Fanny and Creature 3D has started slowly at Friday Box Office. Finding Fanny is performing little better in Premium Multiplexes in big cities. Whereas performance in plexes in other cities is poor to below average. Creature 3D is somewhat decent in single screens as reports are coming in, but that also in interiors. Film performance in Big cities is poor.

Finding Fanny is performing good in cities like Gurgaon, Delhi and Mumbai in high-end plexes. In normal plexes also business is decent. Film in Morning-Noon shows registered occupancy of around 30-35% there. In Evening time film occupancy is around 50-55% which is decent. But problem for film is in interiors where occupancy level is just around 15-20% which is unacceptable. What's more film has got limited screening and it will hamper the first day collection big time. Still eventually it should emerge ahead of Creature 3D as film is doing much better in premium multiplexes.

Coming to Creature 3D film has opened to 20% occupancy in Morning-Noon shows. Film showed limited growth in Evening time and is registering occupancy in the region of 25-30%. Film is doing somewhat decent business in single screen in interiors with occupancy in the region of 30-35%+. But everywhere else film is a downer. Film is doing badly in multiplexes and specially in big cities with moderate occupancy of 15-20%. Creature 3D might be doing better in single screens ahead of Finding Fanny, but overall day collection may come lower than later as it is doing poor business in multiplexes, specially in high end ones.

Mary Kom has started decently in second week and doing decent business. Film screening is reduced because of release of Finding Fanny and Creature 3D. But it still has enough to perform well. Film started the day with occupancy in the region of 25% which is decent considering film is into day 8. In Evening film has shown growth and is registering occupancy of about 35%+. That means film should put up significant number for 8th Day which should lead to a decent second weekend.

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