June 18, 2014

Holiday 2nd Wednesday (13th Day) Collection Update

Holiday movie is absolutely steady in its collection in 2nd Weekdays. Film has started slow on 2nd Wednesday (13th day) at box office like previous days. But is expected to see decent jump in collection in Evening and Night time. Holiday opened to 15% occupancy in Morning shows in multiplexes, which is on similar range as on 2nd Monday and 2nd Tuesday.

Holiday registered occupancy of around 20%+ in Delhi in Morning-Noon shows combined. Occupancy for the same in Gurgaon and Mumbai is around 10-15% for the same, which is on lower range. But as film is into 13th day any kind of occupancy is good.

Holiday has collected over 25 crore nett in 5 days of second week. That means film has registered best second week total in 2014 surpassing 2 States and Jai Ho in 5 days itself. Film has also reached near 94 crore nett mark by the end of day 13. If film trends well on 2nd Wednesday and 2nd Thursday also, then it is definitely heading for 30+ crore nett in 2nd week and in all likelihood film is set to touch 100 crore by 3rd Friday.

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