September 27, 2013

Phata Poster Nikhla Hero First Week Collection.

Phata Poster Nikhla Hero starring Shahid Kapoor and Ileana D'Cruz had an average collection in First Week at box office. Film has collected an estimated 31.6 crore nett in 1st week. Film started slowly on Friday the opening day. After that film showed limited jump on Saturday and Sunday. From Monday film registered drop despite normal Sunday and remained steady on lower end through the weekdays.

PPNH has performed below expectation level. Film has fallen short of trade expectation by at least 8-9 crores in first 7 days. Film  had a good pre-release buzz and it failed to utilise it fully. As makers have sold the film for decent numbers, they are set to earn profits (or at least recover their film cost), but distributors will be in Red because of the average performance of the film. Still PPNH has another 5 full days to utilise including the 2nd weekend and let's see how film will fare in those days and how much more it can collect at box office.

Collection Breakup - 

Friday - 6 crore nett.
Saturday - 7 crore nett.
Sunday - 8.25 crore nett.
Monday - 3.25 crore nett.
Tuesday - 2.75 crore nett.
Wednesday - 2.3 crore nett.
Thursday - 2.05 crore nett (Est)

Total - 31.6 crore nett.

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