August 15, 2013

OUATIMD Thursday (First Day) Collection Early Trends. Earth Shattering Start.

Once Upon Ay Time in Mumbaai Dobaara has taken an earth shattering start at the box office on 15th August (Independence Day). Film although released in 1200+ screens all India, went berserk literally from the first Morning show. 

Film opened to bumper response all over India in limited screens registering 80-90%+ occupancy in Morning shows. Coming to Noon time film is registering 95-100% occupancy in almost all Cinemas wherever it has released. Many audiences who are out in numbers found shortage of tickets. Looks like the distribution war between OUATIMD and Chennai Express has affected OUATIMD more than the later. If OUATIMD had got grand release today, then it might have recorded big numbers for the day. Another reason is that although Chennai Express got good opening today, still there are many cinemas where occupancy was little below for CE. That means people wanted to see OUATIMD, but where are the screens. Demand is more, supply is less.

OUATIMD face another wrath of oppostion in Rajasthan where its screening was stopped. Latest heard that problem is resolved, but already many shows are lost. Just for calculation, how much a film can collect with a 1100+ screening in one day? OUATIMD has opened to fullest as much possible by it. It will be miracle of sort of if OUATIMD heads on to collect 9-10 crore nett for tomorrow, with such limited release. But early trend suggest this miracle is possible. Also, latest report from interiors and single screens are also good for the film and bumper opening has taken place there on also.

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