August 25, 2013

Madras Cafe Saturday Box Office Collection. Huge Growth.

Madras Cafe has collected a huge 7 crore nett on Saturday as per early estimates. Data is compiled and actual may be even more. Madras Cafe is released in the midst of Chennai Express wave and OUATIMD. But who says its difficult to survive being a comparative smaller film. Film is working big time on word of mouth power. Although film started slow on Friday Morning picked up with every shows. Film is running superb in multiplexes, specially the premium multiplexes. Even single screens are good on Saturday. Expect collection to further zoom up big on Sunday looking at the trends.

Madras Cafe total collection after two days stand at around 12+ crore nett mark. First weekend collection will now definitely touch 20 crore nett mark or even more. Although film is made on substantial budget of 35 crore, already around 10-15 crore is recovered before the release of the film. That means a lifetime collection of 45-50 crore nett or more from India Theatricals will make it safe. We are not considering the revenue from overseas. If overseas revenue is considered then even with 35-40+ crore nett film will be in safe zone. However, if the film collects more than say 50-55+ crore nett mark, makers are going to make definite profit from the film. Looking at the start film should achieve all these targets in coming days. Let's be positive.

Collection Breakup - 

Friday - 5.15 crore nett.
Saturday - 7+ crore nett (Estimates).

Total - 12.15+ crore nett.

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