May 19, 2013

All eyes on Yeh Jawaani Hai Deewani. Movie Preview.

Box Office came to respite with Aashiqui 2 providing the necessary 'Sanjeevani' in the month of IPL time. Apart from Aashiqui 2 there is hardly any film that excelled the expectation of trade. There are still few films running well in theaters, but all eyes of trade is now on Yeh Jawaani Hai Deewani releasing on 31st May.

Yeh Jawaani Hai Deewani stars Ranbir Kapoor, Deepika Padukone, Aditya Roy Kapur, Kalki Koechlin. Film is directed by Ayan Mukerji. Ranbir Kapoor has given back to back hits with Rockstar and Barfi!. Deepika Padukone is coming from the success of Cocktail and Race 2. Aditya Roy Kapur is a well known star after his super success from Aashiqui 2. Kalki is a talented actress and it is well known by the movie buffs. So, YJHD has all its aces ready to unleash this May.
Trailer response of YJHD is positive from all around. Songs like Badtameez Dil and Balam Pichkari is already chartbuster. Chemistry of Ranbir and Deepika in the film is most talked about in the tinsel town. Hardly from their onscreen chemistry one can judge that they are separated couples. 

Ranbir Kapoor has always been this talented Kapoor clan from his early days. Films like Wake Up Sid, Rocket Singh - The Salesman of The Year showed his acting talent. But Deepika Padukone has come the hard way. She started as Glamour doll, even faltered in few films, but took surprise by all with her superlative performance in Cocktail. 'Veronica' in Cocktail is tailor made for her and she delivered it to the core. Now she is a confident new age actress of Bollywood.

With around 12 days to go for the release of Yeh Jawaani Hai Deewani, this is the right time to write up a preview of this much awaited film of the year. We are soon coming with the box office prediction in few days time. Once, the screens are known its better to predict the box office of the film. YJHD movie promotion is full time on. Makers are keeping the pace up with marketing and publicity. Both leading actors are literally seen all over India in every promotional event. Film budget is made on around 40 crore (Film Cost - 25 crore + PA - 15 crore). Still the official figure on budget is to be known, but the amount should be in that range. 

As for recovery of the landing cost, it should not be much of difficulty with India Theatrical, Overseas Theatrical, Non-Theatrical Revenue (Satellite Rights + Music + Home Video + Others). Film should be into profits after first 3-4 days in India Theatrical if all goes well. But makers will definitely vouch for a Clean Hit status or even more. Also, they will want YJHD to enter the coveted 100 crore club which is very lonely right now in 2013.

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