July 17, 2017

Mom Second Weekend Box Office Collection Report. Good.

Mom had a good 2nd weekend at box office. Film collected an approx 6 crore nett in second weekend which is quite reasonable. Film added a further 2.75 crore nett on 2nd Sunday (10th day). 

Mom showed a good jump of around 25% on day 10 from day 9. Thus, film total collection at the end of 10 days is approx 29.7 crore nett. Film is now almost certain to cross 35 crore nett mark. Film might even challenge for 40 crore nett lifetime with decent trending from here on.

Good second weekend has almost ensured that film will recover its investment when non-theatrical revenues are also taken into account. Whether film will attain HIT status? That is looking tough right now, but with good trending can be challenged in coming days. For that film will need a good 3rd week business at box office.

Collection Breakup - 

1st Week - 23.7 crore nett.
2nd Friday - 1.05 crore nett.
2nd Saturday - 2.2 crore nett
2nd Sunday - 2.75 crore nett.

Total - 29.7 crore nett.


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