July 14, 2017

Jagga Jasoos Screen Count and Advance Booking for Friday (Opening Day).

Jagga Jasoos has received reduced screening on day one (opening Friday) itself. This is somewhat sent shockwave across the trade. Don't know the exact reason behind that. But a film with 100 crore budget riding needs a wide release, so that it can collect as much as possible in opening weekend. 

Generally from Monday onward word of mouth take its own course. If in case of Jagga Jasoos, word of mouth is either mixed or negative then it is more or less fate of the film is sealed.

Makers are touting Jagga Jasoos release strategy to The Jungle Book. However, The Jungle Book has immense recall value because of Mowgli factor. Same can't be said about Jagga case.

Jagga Jasoos is set to release in 1800-1900 screens in India (official count). Maximum potential to collect is approx 18-20 crore in single day now. Good news is film is getting good release in premium multiplexes. Most of the screens are reduced in single screens. Anyways, film is not specifically made for single screen audiences.

Overseas screen count is approx 600+. Which is a significant release. 

Advance Booking so far for the film is strictly decent. It is not that great. Film needs better occupancy on day one, because of limited release now. Film is carrying huge budget and needs a big recovery from India theatricals. As film is getting bit limited release, simply hope that it carries good report from first show itself and grows through the day and also through the whole first weekend.


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