Independence Day alongwith Republic Day has emerged as big release date for Bollywood films in recent years. Already EID, Diwali and Christmas are touted as biggest release period for films. However in recent times, because of shortage of release dates, Independence and Republic Day has emerged as good alternative.
Independence Day weekend is even more bigger this year because of added Holidays (partial Holidays) on Janmashtami and Parsi New Year in addition to 15 August (Tuesday). Earlier only, Shah Rukh Khan and Imtiaz Ali's next tentatively titled 'The Ring' is scheduled for release on 11 August, 2017. It was expected a total free run for the film in this Holiday period.
However, another biggie, although medium budgeted, titled 'Toilet - Ek Prem Kartha' starring Akshay Kumar is now planned for release in same holiday period, thus leading to a big box office clash this Independence Day Weekend.
So, after this clash is made official now. Which film has better chance and which film will be benefitted more by the clash. Two big films can survive together or not?
When, big films clash together in a Holiday period, then film with better content has more legs to go further. Word of mouth take effect after the initial euphoria. If both films WOM is positive, then both has chance to strike Gold at box office.
Still remember at the time of release of Lagaan and Gadar. Lagaan took better opening because of initial euphoria, however, soon Gadar word of mouth spread like fire after the first show itself and film went onto do some never heard before business at box office. It was simply pandemonium for days in interiors.
Looking at the present clash, there is no doubt SRK-Imtiaz starrer is much bigger in all aspect. That film also will open big in comparison to TEPK. However, if TEPK word of mouth is turned to be positive, then it has also good chance of emerging Hit at box office and more importantly eating into the business of SRK-Imtiaz starrer.
We will do further analysis on the clash, as more updates are available on both the films in coming days. This clash is hotting up and it will interesting to see both teams marketing strategy near to the release period.