Big news of the day is Shah Rukh Khan and Anushka Sharma starrer film directed by Imtiaz Ali, distribution rights for India and Overseas is sold for whopping price. Worldwide rights are acquired by NH Studioz and they are the sole distributors.
As per approximation, film worldwide rights are sold for around 125 crores. This means distributors are extremely confident from the product and expect the film to be one of the biggest Hit of the year. Distribution rights are little below that of Dilwale which fetched around 140 crores.
If we separate the overseas distributor rights, then also from India huge recovery is needed. NH studioz who brought the rights are expecting film to do atleast 150-175+ crore nett business from India alone, looking at the price they brought the rights.