Generally February-March phase is always a dull period in Bollywood box office. However, some films arrive at this period which leave its imprints in audiences heart and went onto become mega Hit in the process. However story is absolute different in 2017. Except Jolly LLB 2, performances of all other releases are extremely disappointing. Even Jolly is a Clean Hit and can't be touted as mega Hit considering all the factors.
As releases are biting the dust, trade is bleeding badly. Only hope now is Badrinath Ki Dulhania which have the potential of becoming an all India Hit. If that happens then it will be some respite for all in trade, be it makers, distributors, exhibitors.
Badrinath Ki Dulhania will get good screening for sure. Buzz of the film is good. Star power of Varun Dhawan and Alia Bhatt can't be ignored now. Film has all ingredients to be a Big Hit. Hope that film hits all the right chords with its release in few days time. A Clean Hit will be a respite, whereas, a 100 crore plus will be a big boost to bleeding trade at the moment.