Befikre has taken very good start at box office as film has collected an approx 10.35 crore nett on Friday (1st day). This is little higher than our early estimates given yesterday.
Film started decently in Morning shows with occupancy reported around 25-30%. Film picked up in Noon to register occupancy of 35%. Film further picked up well in Evening and Night shows to record occupancy of around 55% for rest of the day.
Befikre has started well which is good news. Film now needs to show good trending on Saturday (2nd day) and Sunday (3rd day). Even if film fails to show big jump, still needs to hold well atleast, reason being film is already performing on upper level. Jump will be icing on the cake.
As for word of mouth is concerned, initial report is mixed. Film real WOM will be known by Monday.