Shivaay is showing decent hold on 2nd Friday (8th day) at box office as early trends for the day is coming in. If we compare the occupancy report of 2nd Friday to 1st Thursday then drop is marginal. However problem is film screening is reduced in 2nd week by almost 35% and hence, business will see a bigger drop. Still film has retained good amount of screening and collection should come decent.
Shivaay opened to 15-20% occupancy in Morning shows. After that film has registered jump to record occupancy of around 25%. Film further picked up in later part of the day and as per latest report it has registered an occupancy of around 30-35% for Evening and Night shows.
Occupancy Report of Shivaay for 2nd Friday (Samples only) -
Morning - 15-20%
Noon - 25%
Evening-Night - 30-35%
Early trend suggest business drop on 2nd Friday will be in the region of 40% or may be bit less. This is very much acceptable. However Shivaay needs better trending in week two and hence, will need good to very good jump on 2nd Saturday and 2nd Sunday.