Dear Zindagi has taken decent to good start at box office considering the film genre. This is mainly due to presence of Shah Rukh Khan in the film. Real word of mouth will ensure how film shows growth through the weekend and real test will come on Monday. So, far start is good and well begun is half done.
Dear Zindagi has opened to around 25-30% occupancy in Morning shows on average which is pretty ok. In High end plexes opening is around 40% which is great. But rest it is poor and in some places it is as low as 15% range. Film has picked up further in Noon to record occupancy of around 35-40% on average across India. High end plexes are again leading with occupancy reported there is around 50% which is fantastic for a working day. Again in others occupancy if half of high end plexes.
There is no doubt main driving force for Dear Zindagi will be high end plexes in metros and big cities and it is there where film needs to do well in coming days.
Occupancy Report of Dear Zindagi for Friday [Samples only] -
Morning - 25-30%
Noon - 35-40%