Ae Dil Hai Mushkil is doing pretty well on Thursday (7th Day) at box office as early samples of Morning and Noon shows are coming in. If samples of today are compared to previous day then drop is around 15-20%. This kind of drop is very much acceptable as film enjoyed 5 days of extended weekend.
Ae Dil Hai Mushkil opened to 15-20% occupancy in Morning shows today. After that film showed reasonable growth in Noon to register occupancy of around 28-30%. Film should recover some further ground in Evening and Night shows if we go by the earlier days trending.
Occupancy Report of ADHM for Thursday (Samples only) -
Morning - 15-20%
Noon - 28-30%