Ae Dil Hai Mushkil has emerged as profitable venture for all associated with it. This is great news considering film was carrying big budget and also clash with another biggie in Shivaay. Good news is film is still not out and will add further significant business in coming days.
So, let's discuss how much profit film has made for the makers till first 10 days of its theatrical run.
ADHM budget is stated in the region of 80-85 crores though figures are not official.
Non-theatrical Revenue - Film has recovered around 25-30 crores from Satellite rights and further 10-12 crores from Music and rest 2-3 crores or so from others. Hence, total non-theatrical recovery is approx 37-45 crores [median - 41 crores].
Hence, ideally film needs around 40-45 crores from India + Overseas Theatrical business to break even and above that for profits.
Theatrical Recovery - Film has a distributor share of 45-46 crores from India theatrical already in first 10 days. Another 28 crores of distributor share is added from Overseas till last report. Overall film got a distributor return of around 73-74 crores. Film is still running well.
ADHM Budget - INR 80-85 crores.
Non-Theatrical Revenue - INR 41 crores [Median value taken].
Theatrical Revenue - INR 73-74 crores [10 days of running].
Total Recovery - 114-115 crores.
Profit = Total Recovery - Budget = INR 33-34 crores of profit already in 10 days of running. Very Good.
Verdict - HIT.