Ae Dil Hai Mushkil has taken solid start at box office in second week. Film has collected around 4.55 crore nett on 2nd Friday (8th day). Thus, film registered a drop of around 25-30% from 1st Thursday. Drop is absolutely acceptable considering film had a good first week. Film should now grow through the 2nd weekend.
ADHM total collection currently stands at approx 84.7 crore nett. Film will close in 100 crore nett by the end of this weekend. Most likely film will touch 100 crore nett on 2nd Monday or 2nd Tuesday, depending on how much jump its show on weekend. Overall film will attain Hit status in coming days. In addition film is doing great business in Overseas. Superb!
Collection Breakup -
1st Week - 80.15 crore nett.
2nd Friday - 4.55 crore nett.
Total - 84.7 crore nett.