Ae Dil Hai Mushkil has registered good jump on 2nd Saturday (9th day) at box office as early trends for the day is coming in. This is great and means ADHM is heading for a respectable second weekend total. If we compare samples of day 9 with day 8 then there is a jump in the region of 25-30%.
ADHM has opened to 20-25% occupancy in Morning shows. After that film picked up well in Noon to record occupancy of around 35%. Film further picked up from Evening onward and registered an occupancy of 45% for rest of the day.
Occupancy Report of ADHM for 2nd Saturday (Samples only) -
Morning - 20-25%
Noon - 35%
Evening-Night - 45%
ADHM is heading towards HIT zone now. Film is racing towards 100 crore mark. Most likely it will touch 100 on 2nd Monday or 2nd Tuesday. Overall film is doing great at box office.