Ae Dil Hai Mushkil is showing good hold on 2nd Friday (8th day) at box office as early trends for the day is coming in. Means film is set to do well again in week two and it suggest it is heading for a Clean Hit status in coming days.
If we compare the samples, then ADHM is showing marginal drop in occupancy on 2nd Friday from 1st Thursday. However screening of the film is reduced by 25-30% and hence, business drop of the film will be more.
ADHM has opened to 15-20% occupancy in Morning shows. After that film has registered growth on Noon to record occupancy of around 30%. Film further picked up from Evening and as per latest registering occupancy in the region of 35%.
Occupancy Report of ADHM for 2nd Friday (Samples only) -
Morning - 15-20%
Noon - 30%
Evening-Night - 35%