Shivaay has collected a decent 10.2 crore nett on Friday (1st day) at box office. Film has performed little better than our early estimates yesterday and that is mainly because reports from interiors are better. Film has done good business in single screens which has managed to take the film into double digits. Multiplexes business is however on average side and need to pick up now to put up a respectable first weekend total.
Shivaay collection may remain down till Sunday because of pre-Diwali phase. Film is performing mainly in single screens which tend to get affected more in pre-Diwali phase, if we see recent years trend there. Monday will show the clear path of the film. Initial word of mouth is mixed so far.
Business of Shivaay on first day neither great nor bad. Saturday (2nd day) collection may stay in same level. Sunday day time may see growth in business, but again evening-night will be affected. Film should fully grow on Monday only. Hope that film doesn't lose any steam till then.