Shivaay has performed decently at box office on opening Friday (1st day) as early trends for the day is coming in. Film under performed mainly because of two reasons. First is definitely pre-Diwali phase. Second is the clash with Ae Dil Hai Mushkil, which outperformed Shivaay in day one if we go by the early samples. However Shivaay did better in single screens which may be a good sign in coming days.
Shivaay opened to 30% occupancy in Morning shows across the country. After that film showed limited growth in Noon and Afternoon to register occupancy of around 35-40%. Film further picked up from Evening onward. However big jump is missing mainly because of pre-Diwali period. Evening and Night shows registered occupancy of around 45-50% on average. Major single screens reports are awaited. However film has performed better in single screens in comparsion to multiplexes. Interiors business is better than big cities.
Occupancy Report of Shivaay for Friday (Samples only) -
Morning - 30%
Noon - 35-40%
Evening - Night - 45-50%
Shivaay first day collection early trends is heading towards 9 crore nett. Which is little below the expected lines. However major single screens reports are awaited and if film performs well there then it has an outside chance of touching double digit.
Note - These are early estimates from limited samples we have and actual may vary.