Mirzya the big release of the week has performed poorly on 1st day (Friday) at box office. Although film had new face value, still director of the film has given big hits earlier and hence expectation was bigger. Mirzya collected around 2-2.25 crore nett on day one. This is extremely low numbers considering film budget and also considering film released in 1700 screens or so.
Mirzya opened to 10% occupancy in Morning shows on Friday. After that film remained in 10-15% occupancy range in Noom and Afternoon shows also. What is shocking that film failed to show any big jump from Evening onwards also and recorded occupancy of around 15-20% for rest of the day.
Film will now need big jump on Saturday and Sunday to post any kind of decent first weekend total. Opening day has almost rejected the film and unless there is miraculous jump on Day 2, it is all doom now.