Ae Dil Hai Mushkil has taken very good start at box office on Friday (1st day) Morning shows in multiplexes. Single screens are yet to start and hence reports are awaited. Film has registered an occupancy of 50%+ in Morning shows. This is terrific considering today is normal working day and followed by pre-Diwali phase. Expect film to grow further through the day and a big day at box office is awaited.
Film has started big in big cities specially in NCR region. Mumbai and Pune is also good. However in interiors film has started decent and occupancy is lagging behind. Overall start is very good and film is definitely on track to collect in double digit for the day. Film should work big in multiplexes in big cities. In rest business should be decent for the day. Wait for more updates on the film as day progresses.