Ae Dil Hai Mushkil has collected a very well 13.3 crore nett on Friday (1st day) as predicted in our early trends yesterday itself. Collections are good considering it is pre-Diwali phase and also film is clashing with another biggie in Shivaay.
Film started well on Friday morning shows. After that film showed limited growth through the day. Big jump was missing obviously because of pre-Diwali phase and that trend will continue till Sunday. From Monday we might see the real trend of the film.
Film registered an on average occupancy of around 55% for the day. With highest occupancy registered for Evening and Night shows with around 65-70% reported. Film is doing extremely well in multiplexes. However single screen business is strictly average on day one. Film should hold well on Saturday (2nd day) also and figure may come higher than Friday.