October 30, 2016

Ae Dil Hai Mushkil 3rd Day (Sunday) Collection Early Trends.

Ae Dil Hai Mushkil has registered significant drop on Sunday (3rd day) at box office as early trends for the day is coming in. Diwali day is touted as worst day at box office and ADHM has also not escaped its wrath. If we consider samples of Sunday with Saturday then there is a noticeable drop of 25%. However interior reports are awaited and final drop in business will depend on how ADHM performed in those places.


ADHM has opened to 40% occupancy in Morning shows. After that film showed very limited growth in Noon to register occupancy of 40-45%. Film registered drop starting with Evening and for rest of the day occupancy was around 30%.

Occupancy Report for ADHM for Saturday (Samples only) - 

Morning - 40%
Noon - 40-45%
Evening-Night - 30%

Early trends suggest ADHM third day collection is heading towards 10 crore nett mark. These are early estimates from limited samples we have and hence actual may vary. Also, large pool of interior datas are awaited and final count may go higher or lower depending on that.


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