Ae Dil Hai Mushkil is heading for another big day at box office as early trends for Saturday (Second day) is coming in. Film has hold very well and in fact performed better at places. Film is doing extremely well in big cities specially in high end multiplexes. Business is decent to good in rest of multiplexes. However, business is poor to average in single screens. However that is not an issue as film main driving force is multiplexes and film is rocking there.
ADHM opened to 50% occupancy in Morning shows. After that film showed jump in Noon to record occupancy of around 50-55%. Film further jumped in Evening and Night and registered an excellent occupancy of 60%. Figures are extremely good considering pre-Diwali phase.
Occupancy Report for ADHM for Saturday (Samples only) -
Morning - 50%
Noon - 55-60%
Evening-Night - 60%
Early trends suggest, ADHM second day collection is heading towards 13-14 crore nett mark. These are very early estimates from the limited samples we have and hence actual may vary. Also, major reports from interiors are awaited.