Ae Dil Hai Mushkil has performed very well at box office on opening Friday (1st day). This is fantastic news as film is facing two main hurdles. First is pre-Diwali phase. Second is clash with Shivaay. Film has performed very well in big cities specially in multiplexes. However business in single screens is strictly average.
ADHM opened to around 40-45% occupancy in Morning shows across India. After that film showed limited jump in Noon and Afternoon to register occupancy of around 50%. Film further picked up from Evening onwards and registered occupancy of around 60-65%. Big jump was missing. Still it is good considering it is pre-Diwali period.
Occupancy Report of ADHM for Friday (Samples only) -
Morning - 40-45%
Noon - 50%
Evening-Night - 60-65%
Early trends suggest Ae Dil Hai Mushkil first day collection is heading towards 12-13 crore nett. Figures are extremely good considering all release factors. Also, major single screens report specially from interiors are awaited and figures may vary in actual count.