M.S. Dhoni - The Untold Story has taken big start at box office on opening Friday (1st day). Start is great, this means audience are eager to watch biopic on Dhoni, one of the greatest cricketer of India ever. Film has literally no face value expect brand Dhoni. Film budget is on higher level and hence, good start is extremely crucial for the film.
Coming to opening film has opened at around 40% occupancy level in Morning shows. Occupancy is extremely good considering today is normal working day and also film being released in wide screens. As per latest film is registering occupancy in the region of 50% region. Film should pick up from Evening onward when family audiences will come out in numbers as weekend is approaching. Means a big first day collection is definitely on cards.
Occupancy Report of M.S. Dhoni - The Untold Story [Samples only] -
Morning - 40%
Noon - 50%