Rustom has started huge on Monday (4th day) at box office as morning shows reports are coming in. Film is enjoying Independence Day National Holiday and is set to collect big.
Rustom has opened to 65-70% occupancy on day 4 which is on par or even little better at places when compared to Sunday. This is simply big. Film has already created havoc in its limited screening in first 3 days and story is same for day 4.
Rustom may be one of the smallest release of Akshay Kumar starrer in recent years. But film is definitely on its way to be his biggest Hit of all time. In fact if we consider the ROI [Return on investment] it may be the biggest.
Rustom has collected approx 50 crore in first 3 days. Film is set to go over 65 crore nett mark by end of Monday. Even it may go close of 70 crore. However Tuesday is working day and hence, film may see some kind of drop from Evening onwards. Realistically film is targeting 17-18 crore for the day which is outstanding considering film has only around 2200 screens in India.