Rustom has open good at box office on 1st Friday (1st day) across India. Film has opened to good 35-40% occupancy in Morning shows.
Opening is good considering film genre is not that massy and plus today being normal working day. Plus, film is competing with another big release in Mohenjo Daro. So, we can only hope for jump from here on.
Rustom is released in around 2200 screens across India. With such opening if film shows good growth through the day, then we can expect a healthy first day total.
Rustom first aim is to collect in double digit for the day with such a start and clash. If film shows good growth from here on then there is also a chance of touching 12-13 crore nett for the day. It is wait and watch right now and let's be positive.