Rustom has taken very good start at box office on Friday (1st day). Film has collected an approx 14.1 crore nett on day one.
Day one performance of Rustom is praiseworthy because of two reasons. First is of course the big clash with Mohenjo Daro and second is much lower screen count. It is remarkable to collect 14+ crore nett on working day in around 2200 screens. Hope film grows from here on through the whole extended first weekend.
Rustom managed an occupancy for 55-60% on average for Friday which is very good. Film has started better on Saturday and there is a big chance that film will not only hold well on day two but also may overhaul the Friday figures. Only dent is film average performance in single screens. That may be due to film genre and anyways film has got limited release in single screens. Main driving force is still multiplexes.