Sultan has hold very well on 3rd Friday (17th day) at box office. Film registered a drop of 35-40% from 3rd Thursday which is good hold. Hold is even better considering film lost 50% screening from last week.
Sultan total collection at the end of day 17 is approx 280.1 crore nett. Thus, film is all set to go past Dhoom 3 collection on day 18 and be the 3rd highest grosser of all time in India. Film is marching its way to 300 crore nett.
3rd Saturday and 3rd Sunday business is extremely crucial now. If film registers good to very good jump through the weekend then it will have every chance of touching it. Otherwise may fall short of the mark by 1-2 crores.
10 crore nett business for 3rd weekend is bare minimum now. If film fails then 300 will look out of reach. If film cross then it will have a very good chance. Ideally to be in safe zone Sultan needs to collect around 12 crore nett in its 3rd weekend. Let's wait and see.
Collection Breakup -
1st Week - 229.15 crore nett.
2nd Week - 48.8 crore nett.
3rd Friday - 2.15 crore nett (est).
Total - 280.1 crore nett.