Airlift is the big Akshay Kumar release this Republic Day Weekend. Film is also clashing with another biggie in Kyaa Kool Hain Hum 3. Coming to Airlift. Film first look and theatrical promos are well received. It garnered positive feedback from all corners be it audiences or critics. However film music has still not hit the roof. And also film with such genre hardly does whopping business at box office. Last year Baby came at same period with nearly same genre who failed to touch 100 crore at box office.
Coming to Airlift movie Budget. Film is made on a restricted budget of around INR 30-35 crores. Plus, when Publicity and Advertising cost are added up then landing cost is approx INR 42-47 crores. So, film is well budgeted and recovery should not be a main hurdle unless film bombs at box office.
Airlift has recovered a good amount of INR 20 crores from Satellite Rights itself. Plus there will be another 5 crores atleast should be recovered from Music, Home video and others. So, total of 25 crores should be recovered from non-theatrical revenues. Hence, only 20 crore or little bit more than need to be recovered from India and Overseas theatricals.
Coming to Airlift box office predictions -
Release Date - 22nd January, 2016. Republic Day Holiday falls on 1st Tuesday.
Running Time - 2 Hours 5 Minutes.
Censor Certificate - U/A
Censor Certificate - U/A
Expected Screen Count - 2500-2700 screens.
If Reports are Mixed -
First Day Collection - 9-10 crore nett region expected.
First Weekend Collection (3 days) - 30-35 crore nett region expected.
First Week - 60 crore nett region expected.
Lifetime Collection - 80-90 crore nett region expected.
If Reports are Good to Excellent -
First Day Collection - 10+ crore nett region expected.
First Weekend Collection (3 days) - 35+ crore nett region expected.
First Week - 65+ crore nett region expected.
Lifetime Collection - 110+ crore nett region expected.
If Reports are Poor or Rejected -
First Day Collection - 8-10 crore nett region expected.
First Weekend Collection (3 days) - 25-30 crore nett region expected.
First Week - 45-50 crore nett region expected.
Lifetime Collection - 65 crore nett region expected or less.
Film Verdict - Film is set to be profitable for makers as is made on controlled budget and needs only a decent run in box office. Recovery should not be an issue. Coming to film verdict. It will be clean Hit when film crosses 75-80 crore nett mark.
Flop - 55 crore nett or below.
Average (Below Avg/Avg/Above Avg/Semi Hit) - 55-75 crore nett region.
Hit - 80 crore nett or above.
Super Hit - 110-120 crore nett or above.
Blockbuster - 160-170 crore nett or above.
We think film should do business in the region of 90-100 crore and will be a Hit at box office.
Share your thoughts on Airlift Box Office Prediction. Whether film will be a Hit or Flop at box office!