Airlift has hold steady on Thursday (7th Day) as film has recorded a reasonable drop of 10% from Wednesday. At places drop is even less than that. Film started the day slowly with occupancy of around 15-20%. After that film picked up in Noon to record occupancy of around 25-30%. Film further picked up from Evening to record good occupancy of around 50%+.
Airlift has shown significant drop on Wednesday after a rocking Holiday weekend. This is very much expected as film is performing well in multiplexes which shows drop on weekdays. However good holding on Thursday ensures that film should again do well in second weekend.
Occupancy Report of Airlift for Thursday (Samples only) -
Morning - 15-20%
Noon - 25-30%
Evening-Night - 50%+
Early trend suggest Airlift should collect in the region of 5.5 crore nett range. Final figure will vary depending on how film performs in interiors whose datas are awaited. Thus, film first week collection now is heading toward 84 crore nett mark.